Major Advertisers Caught in Spyware Net
Unwanted software slithered into Patti McMann’s home computer over the Internet and unleashed an annoying barrage of pop-up ads that sometimes flashed on her screen faster than she could close them. Annoying, for sure. But the last straw came a year ago when the pop-ups began plugging such household names as J.C. Penney Co. and Capital One Financial Corp., companies McMann expected to know better. Didn’t they realize that trying to reach people through spyware and its ad-delivering subset, called adware, would only alienate them?